{"id":4,"date":"2026-07-22T21:31:21","date_gmt":"2026-07-22T21:31:21","guid":{"rendered":"https:\/\/www.thelorenstandard.com\/il\/about\/"},"modified":"2026-10-08T19:02:18","modified_gmt":"2026-10-08T19:02:18","slug":"about","status":"publish","type":"page","link":"https:\/\/www.thelorenstandard.com\/il\/about\/","title":{"rendered":"\u05d0\u05d5\u05d3\u05d5\u05ea"},"content":{"rendered":"\n<style>\nbody.page-id-4 .page-header{display:none}\n.ml-about{--ab-cream:#f6f1ea;--ab-band:#efe7df;--ab-w:min(1180px,calc(100vw - 48px));width:var(--ab-w);max-width:none;margin-inline:calc((100% - var(--ab-w)) \/ 2);text-align:start;color:var(--ml-ink);font-family:var(--ml-font-body)}\n.ml-about h1,.ml-about h2{font-family:var(--ml-font-display);font-weight:400;color:var(--ml-ink);letter-spacing:-.01em}\n.ml-about p{font-size:clamp(1rem,.96rem + .2vw,1.08rem);line-height:1.8;margin:0 0 1rem}\n.ml-about__eyebrow{margin:0 0 .5rem!important;font-family:var(--ml-font-body);font-size:.82rem!important;letter-spacing:.18em;color:var(--ml-muted);text-transform:uppercase}\n.ml-about__rule{display:block;width:3.5rem;height:1px;background:var(--ml-line);margin:1.4rem 0}\n\/* hero *\/\n.ml-about__hero{display:grid;grid-template-columns:minmax(0,56fr) minmax(0,44fr);align-items:center;gap:0;background:var(--ab-cream);box-shadow:0 0 0 100vmax var(--ab-cream);clip-path:inset(0 -100vmax);margin-bottom:0}\n.ml-about__media{position:relative;margin:0;align-self:stretch}\n.ml-about__media picture,.ml-about__media img{display:block;width:100%;height:100%;min-height:clamp(22rem,36vw,34rem);object-fit:cover;object-position:100% 30%}\n.ml-about__media::after{content:\"\";position:absolute;inset:0;background:linear-gradient(to left,rgba(246,241,234,0) 70%,var(--ab-cream) 100%);pointer-events:none}\n.ml-about__signature{position:absolute;right:1.2rem;top:1.4rem;max-width:12.5rem;text-shadow:0 0 10px rgba(246,241,234,.95),0 0 3px rgba(246,241,234,.9);text-align:start;color:#2b2320;pointer-events:none}\n.ml-about__signature q{display:block;quotes:none;font-family:var(--ml-font-display);font-style:italic;font-size:clamp(.95rem,.85rem + .35vw,1.15rem);white-space:nowrap;line-height:1.35;transform:rotate(-4deg);transform-origin:right top}\n.ml-about__signature q::before,.ml-about__signature q::after{content:none}\n.ml-about__signature .ml-about__rule{margin:.9rem 0 .6rem;width:2.2rem}\n.ml-about__signature span{display:block;font-size:.95rem;font-weight:600}\n.ml-about__signature small{display:block;font-size:.78rem;color:var(--ml-muted)}\n.ml-about__intro{padding:clamp(2rem,4vw,3.5rem) 0 clamp(2rem,4vw,3.5rem) clamp(1.5rem,4vw,3.5rem)}\n.ml-about__title{font-size:clamp(3rem,2.2rem + 3.2vw,5.2rem)!important;line-height:1!important;margin:0!important;font-weight:700!important;font-family:var(--ml-font-body)!important}\n.ml-about__lede{font-family:var(--ml-font-display)!important;font-size:clamp(1.4rem,1.15rem + 1vw,2.1rem)!important;line-height:1.3!important;margin:0 0 1.2rem!important}\n\/* splits *\/\n.ml-about__split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(1.5rem,4vw,3.5rem);align-items:center;padding-block:clamp(2rem,4vw,3rem)}\n.ml-about__split figure{margin:0}\n.ml-about__split img{display:block;width:100%;height:auto;aspect-ratio:4\/3;object-fit:cover}\n.ml-about__split h2{font-size:clamp(2rem,1.6rem + 1.6vw,3rem);line-height:1.1;margin:0 0 1.2rem}\n.ml-about__split--edit h2{font-size:clamp(1.7rem,1.4rem + 1.2vw,2.5rem)}\n\/* approach band *\/\n.ml-about__approach{display:grid;grid-template-columns:minmax(0,40fr) minmax(0,60fr);gap:clamp(1.5rem,4vw,3.5rem);align-items:center;padding-block:clamp(2.5rem,5vw,4rem);background:var(--ab-band);box-shadow:0 0 0 100vmax var(--ab-band);clip-path:inset(0 -100vmax)}\n.ml-about__approach h2{font-size:clamp(1.9rem,1.5rem + 1.6vw,3rem);line-height:1.15;margin:0 0 1.2rem}\n.ml-about__quote{margin:0;padding-inline-end:clamp(1rem,3vw,2.5rem);border-inline-end:1px solid var(--ml-line)}\n.ml-about__quote p{font-family:var(--ml-font-display);font-style:italic;font-size:clamp(1.6rem,1.2rem + 1.5vw,2.5rem)!important;line-height:1.3!important;margin:0!important}\n.ml-about__quote .ml-about__rule{margin:1.4rem 0 0}\n.ml-about__sign{margin-top:1.6rem!important;line-height:1.5!important}\n.ml-about__sign strong{display:block;font-family:var(--ml-font-display);font-weight:400;font-size:1.3rem}\n\/* THE LOREN EDIT band, About page only: text beside the form *\/\n@media (min-width:861px){\nbody.page-id-4 .ml-edit--compact{padding-block:clamp(2rem,3vw,2.75rem)}\nbody.page-id-4 .ml-edit--compact .ml-edit__text{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);column-gap:clamp(2rem,4vw,4rem);align-items:center}\nbody.page-id-4 .ml-edit--compact .ml-edit__eyebrow{grid-column:1;grid-row:1}\nbody.page-id-4 .ml-edit--compact .ml-edit__title{grid-column:1;grid-row:2;font-size:clamp(1.6rem,1.3rem + 1vw,2.1rem);margin-bottom:.6rem}\nbody.page-id-4 .ml-edit--compact .ml-edit__lead{grid-column:1;grid-row:3;margin:0}\nbody.page-id-4 .ml-edit--compact .ml-edit__form{grid-column:2;grid-row:1 \/ span 2;align-self:end;margin:0}\nbody.page-id-4 .ml-edit--compact .ml-edit__note{grid-column:2;grid-row:3;align-self:start;margin-top:.6rem}\nbody.page-id-4 .ml-edit--compact .ml-edit__status{grid-column:2;grid-row:4}\n}\n@media (max-width:860px){\n.ml-about__hero{grid-template-columns:1fr}\n.ml-about__media img,.ml-about__media picture{min-height:0;aspect-ratio:4\/3;height:auto}\n.ml-about__media::after{background:linear-gradient(to top,var(--ab-cream) 0,rgba(246,241,234,0) 30%)}\n.ml-about__signature,.ml-about__quote .ml-about__rule{display:none}\n.ml-about__intro{padding:1.5rem 0 2rem}\n.ml-about__split,.ml-about__approach{grid-template-columns:1fr}\n.ml-about__split figure{order:2}\n.ml-about__quote{border-inline-end:0;padding:0;border-bottom:1px solid var(--ml-line);padding-bottom:1.5rem}\n}\n<\/style>\n<div class=\"ml-about\">\n<section class=\"ml-about__hero\">\n<figure class=\"ml-about__media\">\n<picture>\n<source type=\"image\/webp\" srcset=\"https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/09\/\u05d0\u05e0\u05d9-\u05d3\u05e3-\u05d1\u05d9\u05ea-768x432.webp 768w, https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/09\/\u05d0\u05e0\u05d9-\u05d3\u05e3-\u05d1\u05d9\u05ea-1024x576.webp 1024w, https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/09\/\u05d0\u05e0\u05d9-\u05d3\u05e3-\u05d1\u05d9\u05ea-1536x864.webp 1536w\" sizes=\"(max-width: 860px) 100vw, 650px\">\n<img class=\"wp-image-2527\" src=\"https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/10\/about-1024x576-1.webp\" width=\"1024\" height=\"576\" alt=\"\u05de\u05d9\u05db\u05dc \u05dc\u05d5\u05e8\u05df, \u05de\u05d9\u05d9\u05e1\u05d3\u05ea \u05d5\u05e2\u05d5\u05e8\u05db\u05ea \u05e8\u05d0\u05e9\u05d9\u05ea \u05e9\u05dc LOREN STANDARD, \u05d9\u05d5\u05e9\u05d1\u05ea \u05d1\u05e1\u05dc\u05d5\u05df \u05d1\u05d4\u05d9\u05e8 \u05d1\u05d7\u05dc\u05d9\u05e4\u05d4 \u05d1\u05e6\u05d1\u05e2 \u05e9\u05de\u05e0\u05ea\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\" srcset=\"https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/10\/about-1024x576-1.webp 1024w, https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/10\/about-1024x576-1-300x169.webp 300w, https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/10\/about-1024x576-1-768x432.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<figcaption class=\"ml-about__signature\" aria-hidden=\"true\"><q>\u05d9\u05d5\u05e4\u05d9 \u05d4\u05d5\u05d0<br>\u05dc\u05d0 \u05e8\u05e7 \u05d0\u05d9\u05da \u05e9\u05d0\u05ea \u05e0\u05e8\u05d0\u05d9\u05ea,<br>\u05d0\u05dc\u05d0 \u05d0\u05d9\u05da \u05e9\u05d0\u05ea \u05de\u05e8\u05d2\u05d9\u05e9\u05d4.<\/q><span class=\"ml-about__rule\"><\/span><span>\u05de\u05d9\u05db\u05dc \u05dc\u05d5\u05e8\u05df<\/span><small>\u05de\u05d9\u05d9\u05e1\u05d3\u05ea \u05d5\u05e2\u05d5\u05e8\u05db\u05ea<\/small><\/figcaption>\n<\/figure>\n<div class=\"ml-about__intro\">\n<h1 class=\"ml-about__title\">\u05d0\u05d5\u05d3\u05d5\u05ea<\/h1>\n<span class=\"ml-about__rule\" aria-hidden=\"true\"><\/span>\n<p class=\"ml-about__lede\">\u05d9\u05d5\u05e4\u05d9 \u05e2\u05dd \u05d9\u05d3\u05e2, \u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05d5\u05e4\u05e8\u05e1\u05e4\u05e7\u05d8\u05d9\u05d1\u05d4.<\/p>\n<p><bdi>LOREN STANDARD<\/bdi> \u05d4\u05d5\u05d0 \u05de\u05d2\u05d6\u05d9\u05df \u05d9\u05d5\u05e4\u05d9 \u05d5\u05d0\u05d5\u05e4\u05e0\u05d4 \u05e2\u05e6\u05de\u05d0\u05d9 \u05e9\u05d0\u05e0\u05d9 \u05db\u05d5\u05ea\u05d1\u05ea, \u05e2\u05d5\u05e8\u05db\u05ea \u05d5\u05de\u05d5\u05d1\u05d9\u05dc\u05d4.<\/p>\n<p>\u05d4\u05de\u05d2\u05d6\u05d9\u05df \u05e0\u05d5\u05e6\u05e8 \u05e2\u05d1\u05d5\u05e8 \u05de\u05d9 \u05e9\u05de\u05d7\u05e4\u05e9\u05ea \u05dc\u05d4\u05d1\u05d9\u05df \u05dc\u05e2\u05d5\u05de\u05e7, \u05dc\u05e7\u05d1\u05dc \u05de\u05d9\u05d3\u05e2 \u05d0\u05de\u05d9\u05ea\u05d9 \u05d5\u05de\u05d3\u05d5\u05d9\u05e7, \u05d5\u05dc\u05d2\u05dc\u05d5\u05ea \u05de\u05d5\u05e6\u05e8\u05d9\u05dd, \u05d8\u05e8\u05e0\u05d3\u05d9\u05dd \u05d5\u05e1\u05d9\u05e4\u05d5\u05e8\u05d9\u05dd \u05e9\u05de\u05e2\u05e0\u05d9\u05d9\u05e0\u05d9\u05dd \u05d1\u05d0\u05de\u05ea &#45; \u05de\u05ea\u05d5\u05da \u05d9\u05d3\u05e2 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9 \u05d5\u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05de\u05d4\u05e9\u05d8\u05d7.<\/p>\n<\/div>\n<\/section>\n<section class=\"ml-about__split\">\n<div>\n<p class=\"ml-about__eyebrow\">\u05e7\u05e6\u05ea \u05e2\u05dc\u05d9\u05d9<\/p>\n<h2>\u05de\u05d9\u05db\u05dc \u05dc\u05d5\u05e8\u05df<\/h2>\n<p>\u05d0\u05e0\u05d9 \u05de\u05d0\u05e4\u05e8\u05ea \u05d5\u05de\u05e2\u05e6\u05d1\u05ea \u05e9\u05d9\u05e2\u05e8 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05ea, \u05e2\u05dd \u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05e9\u05dc \u05d9\u05d5\u05ea\u05e8 \u05de\u05e2\u05e9\u05d5\u05e8 \u05d1\u05ea\u05e2\u05e9\u05d9\u05d9\u05ea \u05d4\u05d9\u05d5\u05e4\u05d9. \u05e2\u05d1\u05d3\u05ea\u05d9 \u05e2\u05dd \u05de\u05d0\u05d5\u05ea \u05db\u05dc\u05d5\u05ea \u05d5\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea, \u05d5\u05dc\u05d9\u05d5\u05d5\u05d9 \u05e0\u05e9\u05d9\u05dd \u05d1\u05e8\u05d2\u05e2\u05d9\u05dd \u05d4\u05d7\u05e9\u05d5\u05d1\u05d9\u05dd \u05e9\u05dc\u05d4\u05df \u05d4\u05d5\u05d0 \u05d7\u05dc\u05e7 \u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9 \u05de\u05d4\u05d3\u05e8\u05da \u05e9\u05dc\u05d9.<\/p>\n<p>\u05d4\u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05d4\u05de\u05e7\u05e6\u05d5\u05e2\u05d9 \u05e9\u05dc\u05d9 \u05db\u05d5\u05dc\u05dc \u05e2\u05d1\u05d5\u05d3\u05d4 \u05e2\u05dd \u05de\u05d5\u05ea\u05d2\u05d9\u05dd \u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9\u05d9\u05dd \u05db\u05de\u05d5 <bdi>MAC<\/bdi> \u05d5-<bdi>Dior&nbsp;Beauty<\/bdi>, \u05d5\u05dc\u05d0\u05d5\u05e8\u05da \u05d4\u05e9\u05e0\u05d9\u05dd \u05dc\u05de\u05d3\u05ea\u05d9 \u05de\u05e7\u05e8\u05d5\u05d1 \u05d0\u05ea \u05e2\u05d5\u05dc\u05dd \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd, \u05d4\u05d8\u05e8\u05e0\u05d3\u05d9\u05dd \u05d5\u05d4\u05d8\u05db\u05e0\u05d9\u05e7\u05d5\u05ea &#45; \u05de\u05d4\u05e9\u05d8\u05d7, \u05de\u05d4\u05d0\u05e0\u05e9\u05d9\u05dd \u05d5\u05de\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d0\u05de\u05d9\u05ea\u05d9\u05d5\u05ea.<\/p>\n<p><bdi>LOREN STANDARD<\/bdi> \u05e0\u05d5\u05dc\u05d3 \u05de\u05ea\u05d5\u05da \u05d0\u05d4\u05d1\u05d4 \u05d0\u05de\u05d9\u05ea\u05d9\u05ea \u05dc\u05ea\u05d7\u05d5\u05dd, \u05d5\u05de\u05ea\u05d5\u05da \u05e8\u05e6\u05d5\u05df \u05dc\u05d9\u05e6\u05d5\u05e8 \u05de\u05e7\u05d5\u05dd \u05e9\u05de\u05e9\u05dc\u05d1 \u05d9\u05d3\u05e2 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9, \u05d7\u05e9\u05d9\u05d1\u05d4 \u05d1\u05d9\u05e7\u05d5\u05e8\u05ea\u05d9\u05ea \u05d5\u05e1\u05e7\u05e8\u05e0\u05d5\u05ea &#45; \u05db\u05d3\u05d9 \u05dc\u05e2\u05d6\u05d5\u05e8 \u05dc\u05da \u05dc\u05e7\u05d1\u05dc \u05d4\u05d7\u05dc\u05d8\u05d5\u05ea \u05d8\u05d5\u05d1\u05d5\u05ea \u05d5\u05de\u05d3\u05d5\u05d9\u05e7\u05d5\u05ea \u05d9\u05d5\u05ea\u05e8 \u05d1\u05e2\u05d5\u05dc\u05dd \u05d4\u05d9\u05d5\u05e4\u05d9 \u05d5\u05d4\u05d0\u05d5\u05e4\u05e0\u05d4.<\/p>\n<\/div>\n<figure><img class=\"wp-image-2051\" src=\"https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/09\/loren-standard-books-still-life.webp\" srcset=\"https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/09\/loren-standard-books-still-life.webp 1200w, https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/09\/loren-standard-books-still-life-768x576.webp 768w\" sizes=\"auto, (max-width: 860px) 100vw, 560px\" width=\"1200\" height=\"900\" alt=\"\u05e2\u05e8\u05d9\u05de\u05ea \u05e1\u05e4\u05e8\u05d9\u05dd \u05d1\u05db\u05e8\u05d9\u05db\u05d5\u05ea \u05e9\u05de\u05e0\u05ea \u05e2\u05dd \u05d4\u05db\u05d9\u05ea\u05d5\u05d1\u05d9\u05dd BEAUTY, FASHION \u05d5-THE LOREN STANDARD, \u05e7\u05e2\u05e8\u05ea \u05e7\u05e8\u05de\u05d9\u05e7\u05d4 \u05d5\u05e2\u05e0\u05e3 \u05d9\u05e8\u05d5\u05e7 \u05d1\u05d0\u05d2\u05e8\u05d8\u05dc\" loading=\"lazy\" decoding=\"async\"><\/figure>\n<\/section>\n<section class=\"ml-about__approach\">\n<blockquote class=\"ml-about__quote\">\n<p>&quot;\u05d4\u05de\u05d8\u05e8\u05d4 \u05e9\u05dc\u05d9<br>\u05dc\u05e2\u05d6\u05d5\u05e8 \u05dc\u05da \u05dc\u05d4\u05d1\u05d9\u05df,<br>\u05de\u05d4 \u05d1\u05d0\u05de\u05ea \u05de\u05ea\u05d0\u05d9\u05dd \u05dc\u05da,<br>\u05de\u05d4 \u05d1\u05d0\u05de\u05ea \u05e2\u05d5\u05d1\u05d3,<br>\u05d5\u05de\u05d4 \u05d1\u05d0\u05de\u05ea \u05e9\u05d5\u05d5\u05d4 \u05dc\u05e0\u05e1\u05d5\u05ea.&quot;<\/p>\n<span class=\"ml-about__rule\" aria-hidden=\"true\"><\/span>\n<\/blockquote>\n<div>\n<p class=\"ml-about__eyebrow\">\u05d4\u05d2\u05d9\u05e9\u05d4 \u05e9\u05dc\u05e0\u05d5<\/p>\n<h2>\u05d9\u05d3\u05e2. \u05d4\u05e7\u05e9\u05e8. \u05d1\u05d7\u05d9\u05e8\u05d4 \u05de\u05d5\u05e9\u05db\u05dc\u05ea.<\/h2>\n<p>\u05d0\u05e0\u05d9 \u05de\u05d0\u05de\u05d9\u05e0\u05d4 \u05e9\u05d9\u05d5\u05e4\u05d9 \u05d0\u05de\u05d9\u05ea\u05d9 \u05de\u05ea\u05d7\u05d9\u05dc \u05d1\u05de\u05d9\u05d3\u05e2 \u05de\u05d3\u05d5\u05d9\u05e7 \u05d5\u05d1\u05d4\u05d1\u05e0\u05d4 \u05e9\u05dc \u05de\u05d4 \u05e9\u05de\u05ea\u05d0\u05d9\u05dd \u05dc\u05da. \u05d1\u05de\u05d2\u05d6\u05d9\u05df \u05ea\u05de\u05e6\u05d0\u05d9 \u05de\u05d3\u05e8\u05d9\u05db\u05d9\u05dd, \u05e1\u05e7\u05d9\u05e8\u05d5\u05ea, \u05e0\u05d9\u05ea\u05d5\u05d7\u05d9 \u05de\u05d5\u05e6\u05e8\u05d9\u05dd, \u05e1\u05d9\u05e4\u05d5\u05e8\u05d9\u05dd \u05de\u05e2\u05d5\u05dc\u05dd \u05d4\u05d0\u05d9\u05e4\u05d5\u05e8, \u05d8\u05d9\u05e4\u05d5\u05d7 \u05d4\u05e2\u05d5\u05e8, \u05d4\u05e9\u05d9\u05e2\u05e8 \u05d5\u05d4\u05d0\u05d5\u05e4\u05e0\u05d4 &#45; \u05ea\u05de\u05d9\u05d3 \u05de\u05ea\u05d5\u05da \u05e0\u05d9\u05e1\u05d9\u05d5\u05df, \u05de\u05d7\u05e7\u05e8 \u05d5\u05e8\u05d0\u05d9\u05d9\u05d4 \u05e8\u05d7\u05d1\u05d4.<\/p>\n<p>\u05d0\u05e0\u05d9 \u05d1\u05d5\u05d7\u05e8\u05ea \u05dc\u05d4\u05de\u05dc\u05d9\u05e5 \u05e8\u05e7 \u05e2\u05dc \u05de\u05d5\u05e6\u05e8\u05d9\u05dd, \u05de\u05d5\u05ea\u05d2\u05d9\u05dd \u05d5\u05ea\u05d5\u05db\u05df \u05e9\u05d0\u05e0\u05d9 \u05d1\u05d0\u05de\u05ea \u05de\u05d0\u05de\u05d9\u05e0\u05d4 \u05d1\u05d4\u05dd, \u05d5\u05e9\u05de\u05d1\u05d5\u05e1\u05e1\u05d9\u05dd \u05e2\u05dc \u05d9\u05d3\u05e2 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9, \u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05d5\u05d4\u05ea\u05e0\u05e1\u05d5\u05ea \u05d0\u05d9\u05e9\u05d9\u05ea.<\/p>\n<p>\u05e9\u05d9\u05ea\u05d5\u05e4\u05d9 \u05e4\u05e2\u05d5\u05dc\u05d4 \u05de\u05e1\u05d7\u05e8\u05d9\u05d9\u05dd \u05de\u05e6\u05d5\u05d9\u05e0\u05d9\u05dd \u05d1\u05de\u05e4\u05d5\u05e8\u05e9, \u05d5\u05dc\u05d0 \u05de\u05e9\u05e4\u05d9\u05e2\u05d9\u05dd \u05e2\u05dc \u05d4\u05ea\u05d5\u05db\u05df \u05d0\u05d5 \u05e2\u05dc \u05d4\u05d4\u05de\u05dc\u05e6\u05d5\u05ea \u05e9\u05dc\u05d9.<\/p>\n<\/div>\n<\/section>\n<section class=\"ml-about__split ml-about__split--edit\">\n<div>\n<p class=\"ml-about__eyebrow\"><bdi>THE LOREN EDIT<\/bdi><\/p>\n<h2>\u05d9\u05d5\u05ea\u05e8 \u05de\u05d9\u05d5\u05e4\u05d9 &#45; \u05e4\u05e8\u05e1\u05e4\u05e7\u05d8\u05d9\u05d1\u05d4<\/h2>\n<p>\u05d1\u05d9\u05df \u05d0\u05dd \u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05e7\u05dc\u05d0\u05e1\u05d9\u05d9\u05dd, \u05de\u05d5\u05ea\u05d2\u05d9\u05dd \u05d7\u05d3\u05e9\u05d9\u05dd, \u05d8\u05db\u05e0\u05d9\u05e7\u05d5\u05ea \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05d5\u05ea, \u05d8\u05e8\u05e0\u05d3\u05d9\u05dd \u05d0\u05d5 \u05d1\u05d7\u05d9\u05e8\u05d5\u05ea \u05d0\u05d5\u05e4\u05e0\u05d4 &#45; \u05db\u05dc \u05db\u05ea\u05d1\u05d4 \u05d1\u05de\u05d2\u05d6\u05d9\u05df \u05e0\u05db\u05ea\u05d1\u05ea \u05de\u05ea\u05d5\u05da \u05e1\u05d8\u05e0\u05d3\u05e8\u05d8 \u05d0\u05d7\u05d3: \u05d3\u05d9\u05d5\u05e7, \u05d9\u05d3\u05e2 \u05d5\u05e8\u05dc\u05d5\u05d5\u05e0\u05d8\u05d9\u05d5\u05ea \u05dc\u05d7\u05d9\u05d9\u05dd \u05d4\u05d0\u05de\u05d9\u05ea\u05d9\u05d9\u05dd.<\/p>\n<p>\u05d0\u05e0\u05d9 \u05de\u05d6\u05de\u05d9\u05e0\u05d4 \u05d0\u05d5\u05ea\u05da \u05dc\u05d2\u05dc\u05d5\u05ea, \u05dc\u05dc\u05de\u05d5\u05d3 \u05d5\u05dc\u05d4\u05ea\u05e2\u05d3\u05db\u05df &#45; \u05d5\u05dc\u05de\u05e6\u05d5\u05d0 \u05d0\u05ea \u05de\u05d4 \u05e9\u05de\u05ea\u05d0\u05d9\u05dd \u05dc\u05da \u05d1\u05d0\u05de\u05ea, \u05e2\u05dd \u05e7\u05e6\u05ea \u05e4\u05d7\u05d5\u05ea \u05e8\u05e2\u05e9 \u05d5\u05d9\u05d5\u05ea\u05e8 \u05d1\u05d4\u05d9\u05e8\u05d5\u05ea.<\/p>\n<p class=\"ml-about__sign\"><strong>\u05de\u05d9\u05db\u05dc \u05dc\u05d5\u05e8\u05df<\/strong>\u05de\u05d9\u05d9\u05e1\u05d3\u05ea \u05d5\u05e2\u05d5\u05e8\u05db\u05ea<br><bdi>LOREN STANDARD<\/bdi><\/p>\n<\/div>\n<figure><img class=\"wp-image-2050\" src=\"https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/09\/beauty-starts-with-knowledge-notebook.webp\" srcset=\"https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/09\/beauty-starts-with-knowledge-notebook.webp 1200w, https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/09\/beauty-starts-with-knowledge-notebook-768x576.webp 768w\" sizes=\"auto, (max-width: 860px) 100vw, 560px\" width=\"1200\" height=\"900\" alt=\"\u05de\u05d7\u05d1\u05e8\u05ea \u05e4\u05ea\u05d5\u05d7\u05d4 \u05e2\u05dd \u05d4\u05db\u05d9\u05ea\u05d5\u05d1 \u05d1\u05db\u05ea\u05d1 \u05d9\u05d3 &quot;\u05d9\u05d5\u05e4\u05d9 \u05de\u05ea\u05d7\u05d9\u05dc \u05d1\u05d9\u05d3\u05e2&quot;, \u05e2\u05d8 \u05e9\u05d7\u05d5\u05e8 \u05d5\u05db\u05d5\u05e1 \u05e7\u05e4\u05d4 \u05e2\u05dc \u05de\u05e9\u05d8\u05d7 \u05d0\u05d1\u05df \u05d1\u05d4\u05d9\u05e8\" loading=\"lazy\" decoding=\"async\"><\/figure>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u05d9\u05d5\u05e4\u05d9 \u05d4\u05d5\u05d0\u05dc\u05d0 \u05e8\u05e7 \u05d0\u05d9\u05da \u05e9\u05d0\u05ea \u05e0\u05e8\u05d0\u05d9\u05ea,\u05d0\u05dc\u05d0 \u05d0\u05d9\u05da \u05e9\u05d0\u05ea \u05de\u05e8\u05d2\u05d9\u05e9\u05d4.\u05de\u05d9\u05db\u05dc \u05dc\u05d5\u05e8\u05df\u05de\u05d9\u05d9\u05e1\u05d3\u05ea \u05d5\u05e2\u05d5\u05e8\u05db\u05ea \u05d0\u05d5\u05d3\u05d5\u05ea \u05d9\u05d5\u05e4\u05d9 \u05e2\u05dd \u05d9\u05d3\u05e2, \u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05d5\u05e4\u05e8\u05e1\u05e4\u05e7\u05d8\u05d9\u05d1\u05d4. LOREN STANDARD \u05d4\u05d5\u05d0 \u05de\u05d2\u05d6\u05d9\u05df \u05d9\u05d5\u05e4\u05d9 \u05d5\u05d0\u05d5\u05e4\u05e0\u05d4 \u05e2\u05e6\u05de\u05d0\u05d9 \u05e9\u05d0\u05e0\u05d9 \u05db\u05d5\u05ea\u05d1\u05ea, \u05e2\u05d5\u05e8\u05db\u05ea \u05d5\u05de\u05d5\u05d1\u05d9\u05dc\u05d4. \u05d4\u05de\u05d2\u05d6\u05d9\u05df \u05e0\u05d5\u05e6\u05e8 \u05e2\u05d1\u05d5\u05e8 \u05de\u05d9 \u05e9\u05de\u05d7\u05e4\u05e9\u05ea \u05dc\u05d4\u05d1\u05d9\u05df \u05dc\u05e2\u05d5\u05de\u05e7, \u05dc\u05e7\u05d1\u05dc \u05de\u05d9\u05d3\u05e2 \u05d0\u05de\u05d9\u05ea\u05d9 \u05d5\u05de\u05d3\u05d5\u05d9\u05e7, \u05d5\u05dc\u05d2\u05dc\u05d5\u05ea \u05de\u05d5\u05e6\u05e8\u05d9\u05dd, \u05d8\u05e8\u05e0\u05d3\u05d9\u05dd \u05d5\u05e1\u05d9\u05e4\u05d5\u05e8\u05d9\u05dd \u05e9\u05de\u05e2\u05e0\u05d9\u05d9\u05e0\u05d9\u05dd \u05d1\u05d0\u05de\u05ea &#45; \u05de\u05ea\u05d5\u05da \u05d9\u05d3\u05e2 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9 \u05d5\u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05de\u05d4\u05e9\u05d8\u05d7. \u05e7\u05e6\u05ea \u05e2\u05dc\u05d9\u05d9 \u05de\u05d9\u05db\u05dc \u05dc\u05d5\u05e8\u05df [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":851,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_ml_hreflang_url":"","footnotes":""},"class_list":["post-4","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05d0\u05d5\u05d3\u05d5\u05ea: \u05de\u05d9 \u05d0\u05e0\u05d7\u05e0\u05d5 \u05d5\u05d0\u05d9\u05da \u05d0\u05e0\u05d7\u05e0\u05d5 \u05e2\u05d5\u05d1\u05d3\u05d5\u05ea | THE LOREN STANDARD<\/title>\n<meta name=\"description\" content=\"\u05d0\u05d5\u05d3\u05d5\u05ea LOREN STANDARD: \u05de\u05d2\u05d6\u05d9\u05df \u05d9\u05d5\u05e4\u05d9 \u05d5\u05d0\u05d5\u05e4\u05e0\u05d4 \u05e2\u05e6\u05de\u05d0\u05d9 \u05d1\u05e2\u05e8\u05d9\u05db\u05ea \u05de\u05d9\u05db\u05dc \u05dc\u05d5\u05e8\u05df, \u05de\u05d0\u05e4\u05e8\u05ea \u05d5\u05de\u05e2\u05e6\u05d1\u05ea \u05e9\u05d9\u05e2\u05e8 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05ea. \u05d0\u05e0\u05d7\u05e0\u05d5 \u05d0\u05d5\u05d4\u05d1\u05d9\u05dd \u05de\u05d5\u05e6\u05e8\u05d9\u05dd, \u05dc\u05d0 \u05dc\u05d5\u05d2\u05d5\u05d0\u05d9\u05dd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thelorenstandard.com\/il\/about\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05d0\u05d5\u05d3\u05d5\u05ea: \u05de\u05d9 \u05d0\u05e0\u05d7\u05e0\u05d5 \u05d5\u05d0\u05d9\u05da \u05d0\u05e0\u05d7\u05e0\u05d5 \u05e2\u05d5\u05d1\u05d3\u05d5\u05ea | THE LOREN STANDARD\" \/>\n<meta property=\"og:description\" content=\"\u05d0\u05d5\u05d3\u05d5\u05ea LOREN STANDARD: \u05de\u05d2\u05d6\u05d9\u05df \u05d9\u05d5\u05e4\u05d9 \u05d5\u05d0\u05d5\u05e4\u05e0\u05d4 \u05e2\u05e6\u05de\u05d0\u05d9 \u05d1\u05e2\u05e8\u05d9\u05db\u05ea \u05de\u05d9\u05db\u05dc \u05dc\u05d5\u05e8\u05df, \u05de\u05d0\u05e4\u05e8\u05ea \u05d5\u05de\u05e2\u05e6\u05d1\u05ea \u05e9\u05d9\u05e2\u05e8 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05ea. \u05d0\u05e0\u05d7\u05e0\u05d5 \u05d0\u05d5\u05d4\u05d1\u05d9\u05dd \u05de\u05d5\u05e6\u05e8\u05d9\u05dd, \u05dc\u05d0 \u05dc\u05d5\u05d2\u05d5\u05d0\u05d9\u05dd.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thelorenstandard.com\/il\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"LOREN STANDARD\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-08T19:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thelorenstandard.com\/il\/wp-content\/uploads\/2026\/08\/loren-standard-og-fallback.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thelorenstandard.com\\\/il\\\/about\\\/\",\"url\":\"https:\\\/\\\/www.thelorenstandard.com\\\/il\\\/about\\\/\",\"name\":\"\u05d0\u05d5\u05d3\u05d5\u05ea: \u05de\u05d9 \u05d0\u05e0\u05d7\u05e0\u05d5 \u05d5\u05d0\u05d9\u05da \u05d0\u05e0\u05d7\u05e0\u05d5 \u05e2\u05d5\u05d1\u05d3\u05d5\u05ea | THE LOREN 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