You can’t separate the name Kylie Cosmetics from lips.
Before the brand had foundations, blushes, mascaras, or concealers, there was the Lip Kit. A lip liner and a matte liquid lipstick, sold together, turned Kylie Jenner in 2015 from an internet phenomenon into the owner of one of the most-talked-about beauty brands in the world.
More than a decade later, the lip category looks nothing like that.
Alongside the original Matte Lip Kit there’s now a softer Velvet Lip Kit, a Glossy Lip Kit, Precision Pout liners, a tinted balm, a Lip Glaze, a lip oil, and a liquid Lip Stain. Kylie isn’t selling variations on one matte lipstick anymore. It’s selling a full spectrum of finishes, from hardest-wearing matte to sheer, hydrated, glossy lips.
Which means the decision has far less to do with which color you like and far more to do with how you want your lips to look and feel.
Start here: which Kylie lip product is for you
- Want staying power and a matte finish: Matte Lip Kit.
- Love full coverage but want a softer feel and a demi-matte finish: Velvet Lip Kit.
- Want a liner and shine in one pre-matched product: Glossy Lip Kit.
- Definition and shaping the lips matter most to you: Precision Pout Lip Liner.
- Want everyday color, hydration, and shine: Tinted Butter Balm.
- Want a shiny look with a touch of color: Supple Kiss Lip Glaze.
- Want a stain that lasts but doesn’t feel like a matte lipstick: Coconut Water Lip Stain.
- Mainly want skincare and shine: Lip Oil.
Now, one at a time.
Matte Lip Kit - the product that started it all
Pick one product to tell the story of Kylie Cosmetics and it’s still the Matte Lip Kit.
The kit pairs a lip liner with a matte liquid lipstick in shades chosen to work together. In the current version, the lipstick delivers full coverage and a true-matte finish, and the brand states about 8 hours of wear for the lipstick. The liner itself is designed for up to 24 hours of wear.
Today’s formula isn’t the one sold in 2015. It changed as part of the Kylie Cosmetics relaunch, though the idea never did: very defined lips, full pigment, matte finish.
Who it suits: - Anyone who cares about staying power. - Anyone who loves a very defined lip shape. - Evening makeup and events. - Anyone who loves Kylie’s classic lip look.
If your lips run very dry, or you hate the feel of a matte product on them, go to the Velvet line instead.
Shades worth knowing in the Matte Lip Kit
The current selection is wide and includes, among others, Bare, One Wish, Dolce K, Candy K, Exposed, Kylie, Koko K, Posie K, Kristen, Mary Jo K, and Boss.
Dolce K. One of the names most identified with the original Lip Kit era. A taupe-brown nude, exactly the shade that defined mid-2010s lips. My pick: for anyone who wants a deeper, more sophisticated nude instead of a light one that washes the mouth out.
Candy K. Another of the brand’s originals. Candy K sits in pink-nude territory, so it reads softer on the face than Dolce K. My pick: start here if you want to meet the Kylie Lip Kit through one of the shades tied to the brand’s beginning.
Kylie. The clearest representative of the rose-nude family the brand is known for, and easier to work into everyday makeup than the deeper King Kylie-era browns.
Bare. A light, rosy nude, currently shown as the default shade for the Matte Lip Kit on the site. Especially suits: anyone who wants a Lip Kit without the lips dominating the whole face.
Posie K. For anyone ready to leave the nude family. A berry-rose that gives the lips a lot more impact.
Mary Jo K. The classic red of the family. If you’re buying a Matte Lip Kit for evening and want very defined red lips, this is one of the names worth knowing.
And True Brown K? One of the three original 2015 shades, and inseparable from the King Kylie era. It returned in the tenth-anniversary collection alongside A Decade, Kylie Jenner Lips, and Dead of Knight. This is not a safe nude. It’s a deep, deliberate brown, and that’s exactly why it’s iconic.
Velvet Lip Kit - the soft alternative to matte
This is the line to know if the Lip Kit concept appeals to you but liquid matte doesn’t.
The Velvet Lip Kit still delivers full coverage and defined lips, but it finishes as a velvety demi-matte rather than a true matte.
The kit includes a Velvet Liquid Lipstick and a matching liner. Kylie defines it as a lightweight, non-drying formula, and in the brand’s own consumer testing, 92% reported the lipstick didn’t dry out their lips.
Who it suits: - Drier lips. - More mature skin. - Anyone who loves a polished look but doesn’t want a flat matte. - Anyone who prefers comfort over maximum staying power.
Shades worth knowing in the Velvet Lip Kit
There are currently five main shades: Bare, Charm, Harmony, Posie K, and Red Velvet.
Bare. A pinky-beige nude, and the site marks it as “Kylie’s Favorite.” Picking one shade from the line blind, Bare is the safe answer.
Charm. Softer and more natural. Made for anyone who wants defined lips without feeling like they’re wearing lipstick.
Harmony. For a little more pink and a little more impact, still firmly in wearable territory.
Posie K. A cool, medium berry. One of Kylie’s classic names, but in the Velvet formula it takes on a much softer character.
Red Velvet. The line’s red. If you want a full red but don’t like the feel of a liquid matte, I’d choose this over Mary Jo K.
Glossy Lip Kit - the Lip Kit enters the gloss era
The smartest move the brand has made, in my view.
The 2015 aesthetic was matte. The mid-2020s aesthetic is glossier, shinier, softer. So Kylie took the original Lip Kit and translated it into the new language.
The Glossy Lip Kit pairs the Precision Pout Lip Liner with the Supple Kiss Lip Glaze in pre-matched shades. The product is currently marked as a Best Seller.
The shades
There are currently six:
- Kylie - a dusty-rose gloss with a nude-brown liner.
- Coconut 2.0 - a rosy brown with a rose-brown nude liner.
- Candy Pink - a vivid pink with a pink-mauve liner.
- Comes Naturally - a soft pink nude with a soft-mauve liner.
- Dolce K - a taupe nude with a taupe-nude liner.
- Espresso - a rich brown with a rich-brown liner.
My picks: - Comes Naturally - the most versatile in my view. - Kylie - if you want the brand’s signature aesthetic in a modern version. - Dolce K - the pick for anyone who loved 2015-era Kylie but doesn’t want matte lips anymore. - Espresso - for deeper skin, or anyone who loves a bold brown contour.
Precision Pout Lip Liner - the liner that became a product of its own
You can’t talk about Kylie without talking about liners.
Precision Pout is a wooden pencil built for precision, blendable before it sets and then resistant to smudging and feathering. The site marks it as a Best Seller.
The current selection includes, among others, Moody Nude, Cool Nude, Something Greige, Saturn, Smitten, Chill Brown, Comes Naturally, Coconut 2.0, Stone, Cappuccino, Sultry, Mauve Muse, Cinnamon, Lure, and Cocoa.
Where would I start?
- Moody Nude - a cool mauve-nude, and the shade currently shown on the product’s Best Seller page. Buying one liner only, this is where I’d look first.
- Comes Naturally - a good choice for a soft pink-nude look, especially paired with a gloss or balm.
- Coconut 2.0 - a rosy-brown nude, a genuinely useful family for building contour without going deep brown.
- Cinnamon - a warmer brown. Good for anyone who finds a rosy nude reads too cool on them.
- Cocoa - for anyone looking for a deeper brown liner, alone, with gloss, or for an ombré lip.
Tinted Butter Balm - Kylie for anyone who doesn’t love “lipstick”
This lands almost at the opposite end of the spectrum from the Matte Lip Kit.
Tinted Butter Balm is a balm with buildable color and a glossy finish. The formula contains jojoba oil, and the brand states up to 12 hours of hydration. It’s currently marked as a Best Seller.
It’s the answer for anyone who tells me they don’t like feeling lipstick on their lips.
The shades
Pink Me Up At 8, Kylie, Love That 4 U, Angel Cake, She’s Lovely, That’s Tea, Honey, Moving On, Mocha Kiss, and Spiced.
My picks: - Kylie - if you want the brand’s signature nude/rose family. - She’s Lovely - a taupe brown, an interesting pick for anyone wanting a more sophisticated balm. - Spiced - for anyone who prefers a warmer, richer shade. - Pink Me Up At 8 - for anyone who wants a fresh pink, not a nude.
Remember that the color is buildable, which makes the shade far less of a commitment than it is in a Lip Kit.
Supple Kiss Lip Glaze - shine is the point
If Tinted Butter Balm is a balm with color in it, Supple Kiss exists for the glaze effect itself.
The formula is light and creamy, gives a soft, sheer tint of color and an almost mirror-like shine, and the brand states up to 12 hours of hydration and shine. It’s marked as a Best Seller.
The current shades include Moonstruck, Like Magic, Pink Ice, Sunburst, Nude Kiss, Rose Bloom, All Yours, Lover Girl, Rosy Ray, and Lovable.
What would I choose? - Nude Kiss - if the goal is an everyday gloss over a nude liner. - Rose Bloom - for anyone who wants a bit more rosiness. - Moonstruck - sheer with a cool shimmer, better as a topper than a standalone color product. - Rosy Ray - a rose with a pink shimmer, for anyone who wants shine with some color behind it.
Play with the liners here. Supple Kiss layered over Precision Pout is how you build your own Glossy Lip Kit in whatever shades you want.
Coconut Water Lip Stain - Kylie’s newer generation
One of the brand’s newest products, and proof of how far Kylie Cosmetics has moved from the idea that long-wearing lips have to be matte.
Coconut Water Lip Stain gives a kiss-proof color stain with a light, hydrated feel. Leave it with a natural sheen or blot it for a stained finish. The brand states up to 24 hours of hydration.
The five shades
- Pink Taffy - a cool pink
- Sugar Cone - a nude
- Blossom
- Cherry Burst - a warm red
- Butterscotch - a rose brown
It’s too new to call a best seller. My picks, though:
- Pink Taffy - for anyone who loves a cool, fresh pink.
- Butterscotch - probably the more versatile pick for anyone who loves a brown-rose nude.
- Cherry Burst - if you want a stain that reads as real color, not a nude.
- Blossom - worth a look for a natural, fresh finish. It’s already collecting positive reviews on the site, though reviews aren’t sales data.
Lip Oil - more skincare than makeup
The Lip Oil actually lives under Kylie Skin, and it’s one of the older, more established products in the lip category.
The formula combines the feel of a lip oil, hydration, and shine, with coconut, raspberry, and passionfruit oils. It already has more than 3,200 reviews on the official site.
The current versions include Coconut, Crème Brûlée, Watermelon, Passion Fruit, Strawberry, Pomegranate, and Hazelnut Crème.
These are variations in scent and experience, not a lipstick line where you’re choosing meaningful color.
The classic pick: Coconut. The sheer, coconut-scented version is where the line started. For a nighttime product, something to keep in your bag, or something to wear over a liner, it’s the simplest answer.
Kylie’s best lip products, by job
There’s no single winner here. They’re built for different things.
- For staying power: Matte Lip Kit.
- For full coverage and comfort: Velvet Lip Kit.
- For glossy, defined lips: Glossy Lip Kit.
- For a liner: Precision Pout Lip Liner.
- For everyday: Tinted Butter Balm.
- For shine: Supple Kiss Lip Glaze.
- For long-wearing but lightweight color: Coconut Water Lip Stain.
- For skincare: Lip Oil.
If I could only pick five
As a makeup artist, I’d start with the products that build several different looks rather than one:
- Precision Pout Lip Liner in Moody Nude - a base for a lot of combinations.
- Matte Lip Kit in Candy K or Dolce K - because if you’re doing Kylie, it’s worth knowing the product that started the whole story.
- Velvet Lip Kit in Bare - the softer, more wearable alternative.
- Glossy Lip Kit in Comes Naturally - the modern version of the Kylie lip.
- Tinted Butter Balm - for days you don’t want a Lip Kit at all.
The iconic shades
Look past the current collection and a few names keep resurfacing across the brand’s whole story.
Candy K, Dolce K, and True Brown K carry the most history, because those are the three shades the Kylie Lip Kit launched with.
Posie K became one of the pink-berry shades most identified with the brand. Kylie itself turned into a color family that now reappears across formulas.
Kylie Cosmetics is smart about this. Instead of reinventing its color world with every new formula, it lets you find the same aesthetic in a different finish.
- Loved Dolce K but liquid matte isn’t for you anymore? There’s Dolce K in the Glossy Lip Kit.
- Love the Kylie nude world but want something softer? Move to Tinted Butter Balm.
- Mainly want the liner? Precision Pout.
The shade stays part of the identity. The formula moves with the times.
Matte, Velvet, or Glossy?
This is the question I’d expect to bring the most readers here from search.
| Matte Lip Kit | Velvet Lip Kit | Glossy Lip Kit | |
|---|---|---|---|
| Finish | True matte | Velvety demi-matte | Glossy |
| Coverage | Full, opaque | Full, polished | Sheer color over a liner |
| Feel | Classic matte | Lightweight, non-drying | Hydrated and shiny |
| What’s in the kit | Matte liquid lipstick + liner | Velvet Liquid Lipstick + liner | Precision Pout + Supple Kiss Lip Glaze |
| Especially suits | Evening, events, staying power | Dry lips and more mature skin | Everyday, a fresh look |
The Matte Lip Kit gives the fullest coverage and the most 2015-Kylie look: opaque, sharply defined, matte.
The Velvet Lip Kit stays pigmented and polished but softens into a demi-matte with far less dryness.
The Glossy Lip Kit keeps the liner’s contour and swaps the liquid lipstick for the glossy Supple Kiss Lip Glaze.
For bridal makeup or a long event where staying power is the whole concern, I’d start with the Matte and test it on the specific lips in front of me. For more mature skin, or lips with fine lines and dryness, I’d lean Velvet. For everyday, or a younger, fresher look, Glossy.
Are Kylie’s lip products still relevant in 2026?
What makes the category interesting is precisely how much it has changed.
Had Kylie Cosmetics stayed with matte liquid lipstick alone, it would read today like a time capsule from 2016. Instead you can watch a decade of shifting makeup aesthetics play out across one lip shelf.
2015: matte liquid lipstick. Today: balm, glaze, oil, stain, glossy lip, and demi-matte alongside the original matte.
The brand hasn’t abandoned the product that made it famous - the Matte Lip Kit is still marked a Best Seller - but you no longer have to love the 2015 aesthetic to shop Kylie Cosmetics.
Michal’s tip
Torn between two shades? Don’t decide off the lipstick’s color in a photo. Look at the liner’s undertone first.
A brown, mauve, rosy, or taupe liner completely changes how the same color reads on the mouth.
Which is exactly why I love the original Lip Kit concept. When both products are chosen well, you never have to guess which liner works with which lipstick.
The bottom line
Kylie Cosmetics was born out of lips, and more than a decade on it’s still one of the brand’s most important categories. There’s just far more than one Lip Kit now.
The Matte stays the pick for staying power and Kylie’s famous look. The Velvet is the softer, more comfortable alternative. The Glossy translates the Lip Kit into today’s glossy aesthetic. And the balms, glazes, oils, and stains let you into Kylie’s world without wearing a matte liquid lipstick at all.
If there’s one thing the brand still does exceptionally well, it’s lip color. Candy K and Dolce K are still in the collection more than a decade after launch, and that’s no accident.
Sometimes a good shade manages to outlast a trend.
