About
The Loren Standard
Beauty, with perspective.
THE LOREN STANDARD is an independent beauty and fashion publication founded and edited by Michelle Loren, a professional makeup artist and hairstylist with years of hands-on experience in the beauty industry.
Created for readers who want more than product hype, the magazine brings together professional knowledge, thoughtful reviews, in-depth guides and a carefully edited point of view across makeup, skincare, hair and fashion.
Meet
Michelle Loren
I have spent more than a decade working inside the beauty industry, both behind the scenes and directly with women.
My professional background includes makeup artistry, bridal beauty, hairstyling and experience with brands including MAC and Dior Beauty.
Over the years, I have worked with hundreds of clients, tested countless products and learned that what looks impressive on a shelf or on social media does not always perform the same way in real life.
That perspective is at the heart of THE LOREN STANDARD. I created the magazine as a place where professional experience meets independent editorial judgment. A place to understand not only what is new, but what is genuinely worth knowing, how products behave in practice, and how to make better beauty decisions.
Our Approach
Expertise. Context. Clarity.
THE LOREN STANDARD covers beauty with curiosity, experience and a critical eye.
Our guides, reviews and Brand Hubs are designed to give readers context: what a product does, who it may suit, how it compares, and where it fits within a broader routine or category.
Recommendations are based on professional knowledge, research and, whenever stated, first-hand product experience. Commercial relationships never determine what receives editorial praise.
“We are not here to tell you what to buy. We are here to help you understand what is worth your attention.”
The Loren Edit
Beauty becomes more useful when there is knowledge behind it.
From iconic products and emerging brands to professional techniques, ingredient guides and fashion stories, every piece is selected with the same standard in mind: clarity, expertise and relevance.
Michelle LorenFounder & Editor
THE LOREN STANDARD